internetmarketing

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Anchor Text Optimization

 by: Jagdeep. S. Pannu

“Anchor text can significantly improve your page relevance. Optimized Anchor text can boost your site ranking and targeted search engine traffic.”

If you have done some serious reading about your website’s optimization, you probably would have come across the reference to the phrase optimization of anchor text . This article discusses the definition and importance of anchor text and how you can use this powerful website optimization feature to get high ranking in search engines.

What is Anchor Text?

Anchor text is the visible hyperlinked text on the page. Let’s take this example:

Please examine our “SEO Case Studies” for validation to evaluate our “Search Engine Optimization” capabilities.

Here the words SEO Case Studies and Search Engine Optimization are hyper linked to the hidden URLs http://www.seorank.com/seo-casestudies.htm and http://www.seorank.com respectively. The words within the visible links, SEO Case studies and Search Engine Optimization , are called the anchor text.

In a normally built site, anchor text is usually used to indicate the subject matter of the page that it links to. For example, the text SEO case studies indicates to visitors that they can expect to see content about case studies pertaining to SEO if they visit the link. This pattern of usage has been applied in search engine algorithms to enhance the relevance of the target or the landing page URL for the keywords appearing within the anchor text.

Anchor Text Enhances the Relevance of the Target Page

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Please note that the keywords in anchor text enhance the relevance of the target page pertaining to the keywords used. While the relevance of the page containing the anchor text is also enhanced to some degree (because of relevant keywords appearing on that page), the real gainer is the target page URL. Use this knowledge to build the relevance of each page of your site, through optimized anchor text containing important keywords, relevant to the theme of such pages, from other pages of your site.

Search Engine Algorithms like Anchor Text.

The inclusion of important keywords in the anchor text can make a big difference in the final ranking of your site pages. All search engines that matter, give significant weight to the anchor text on your pages. In fact Google even has a special operator: allinanchor:keyword , which picks up text only from within the anchor text of indexed pages. This further implies that Google s algorithm is configured to index anchor text as separate queryable data, thereby making it evident, that Google considers it an important pointer to page relevance. Our internal research leads us to believe that weight given to anchor text has been raised recently in the Google algorithm. With these changes, it is possible to enhance your website s ranking by using the right keywords in anchor text.

It has also been studied that anchor text, whether from external, or internal pages, is important. It should therefore be ensured that significant attention is given to the inclusion of important keywords in your anchor text.

How to Optimize Anchor Text Within Your Site

Anchor text optimization can be deployed throughout your site to enhance the relevance of most of the web pages based on individual page content. You would be surprised, how easy it is, to find suitable instances of hyperlinking structures to make use of optimized anchor text. When linking to internal pages, it is better to hyperlink relevant keywords instead of linking unrelated common words. A common lapse is the hyperlinking of the common words like “here” instead of content related keywordsFor example in the sentence:

“Read all about Anchor Text here”, the tendency is to link “here” to the anchor text content URL whereas the best way is to link ” Anchor Text “.

This is important because you can leverage the hyperlinking of important keyword phrases instead of hyperlinking unrelated text wherever possible. For delivering relevant results, robots are hungry for anchor text so it is always a great idea to hyperlink important keywords to help search engines deliver relevance. Always restructure sentences if keywords don t fit in anchor text.

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Using Keywords in Natural Text to Create Anchor Text

You can also locate (or insert) important keyword phrases in your page s natural text and link it to relevant target pages of your site. Consider the paragraph below. Notice how the highly relevant keywords within quotes can be converted into powerful anchor text. Each keyword phrase links to an important relevant section of the same site:

“Search Engine Optimization” is an important part of any “search engine marketing” initiative. Some people believe that submitting the site to search engines alone is sufficient in getting “top-10 ranking”. This is not true. “Search engine submission” only announces your site s existence to search engines. To get a good “search engine ranking”, it is important that you carry out “Title tag optimization”, “Meta tags optimization” and “anchor text optimization” of your website amongst other “SEO techniques”.

While the above example seems like overkill, this is just to illustrate how you can accommodate your important keyword phrases by carefully rewording the text of your web pages. If you feel that the standard blue underlined hyperlinks appear ugly on your website, then you can re-format its HTML markup code to change color of the text and get rid of the underline without losing the power of the anchor text.

Optimizing Anchor Text of External Links

Keywords within the anchor text are equally useful from links pointing to your website. If you are pursuing or considering a link building campaign, put some serious thought in writing multiple options of the title and description of the link pointing to your website.

The title which is usually used as the hyper-linked text, should contain your important keywords. It is good to work with ten different options of title and description as it not only gives you more room to play with several keywords, but it also search engines give you a wider keyword coverage.

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When soliciting external links, it is better to provide your own cut and paste HTML code. Webmasters like it when a ready to paste HTML code is available for them to use, to provide a link to your website.

Consider the following examples:

“Website Promotion & Search Engine Optimization”

SEO Rank provides Website promotion and Search Engine Optimization (SEO) services for small websites to large e-commerce sites requiring Search Engine Optimization & Ranking

http://www.seorank.com/seo-programs.htm

“Google PageRank & Link Popularity”

Increase your Google PageRank (PR) and your website’s Link Popularity through focused link building. Read more about the role of PageRank (PR) in final Search Engine Rankings.

http://www.seorank.com/google-pagerank.htm

“Search Engine Promotion and Link Building Services”

SEO Rank offers Search Engine Promotion, SEO, and Link Building services for small to large online businesses.

http://www.seorank.com/seo-services.htm

“Search Engine Copywriting Tips & Techniques”

Search Engine Copywriting services at SEORank - offering Search Engine Copywriting tips and copywriting techniques for creating your Search Engine Friendly copy.

http://www.seorank.com/seo-copywriting-article.htm

“PageRank & Link Popularity Building Campaigns”

Increase your site’s PageRank (PR) and Link Popularity by choosing from our Reciprocal Link Exchange or Only Incoming Link Building Campaigns. Boost your site’s Google PageRank through a focused Link popularity building program.

http://www.seorank.com/link-building-costs-calculator.php

Notice how not only each of the title anchor text is optimized to contain important keyword phrases, but also that the description text varies to accommodate more keyword variation. Also, note that each variation has a different landing page URL to boost the relevance of your site s individual pages depending upon the theme of that page.

Links from external sites help your site to gain relevance for keywords mentioned in the anchor text which boosts your site s ranking. As the number of such inbound links increase, so will your site s ranking in SERPs.

Anchor text therefore comes on top of the checklist in your SEO initiatives.

Article last updated: April 01 2004

Related Reading:

Meta Tag Optimization http://www.seorank.com/meta-tags-article.htm

Title and Meta Description Tag Optimization http://www.seorank.com/title-tag-meta-description-tag.htm

You can send in your queries and comments about this article to the author at: http://www.seorank.com/contact-form.php

About The Author Jagdeep. S. Pannu is Manager, Online Marketing, at http://www.seorank.com , a leading Search Engine Optimization services company.

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Promote My Church

Don’t skip this stuff on Christian Advertise. This report could give you a perspicacity to Website Promotion.

Copyright 2005 Tinu AbayomiPaul

There are dozens of reasons why you should look up the forums that are related to your market and post to them often. Here are 3 to get you started.

1- Get to Know Your Market as both an Associate and An Expert

The research alone is a good enough reason to at least sign up to some forums and read. Just by reading posts in forums, you can hear what your market concerns are, straight from consumers. You’ll be able to find what their pains are - look particularly for frequent questions that don’t appear to have solutions.

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For example, if you sell timeshares, and you join travel communities, you may often hear questions asking for the best times of year to visit a certain region or locale. With this information you could start a section at your site for every listing that tells the cheapest time to travel for that area, the best time of year for good weather, and other special bits of information a traveler might want.

When you’re comfortable enough to begin posting, after watching the conversation for a few days, or perhaps even a week, you might find that new people have questions that you can help them with. By consistently becoming the go-to person, you increase your credibility as a knowledgeable expert, and people begin to trust your ability to provide information.

2- Increase Your Site’s Visibility With More Targeted Links Back to Your Site

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Many forums are run by hobbyists who aren’t so much concerned with marking money from their visitors, as having an established community for discourse on certain issues. These forums will often allow you to leave a link to your site in every post. The ones that are open to public viewing for visitors are also frequently spidered by search engines.

If you set up your link correctly, you’ll then have topical links back to your own forum. Even if the search engine spiders can’t see these links at forums that can be viewed by registered users only, you will also find that once you become a part of the community, other members will click your link out of curiosity or because they’re looking for something specific that you may have at your site.

Even forums that exist to gain more sales of their own products often allow you to post your link, especially if it isn’t to a competing site. For example, internet marketing forums run by people who sell do-it-yourself SEO products may allow infopreneurs who sell a different type of product, such as an autoresponder service, to post their link freely.

The focus here, at all times, is to help other members, not just to promote your product. Your link is in your signature, so unless someone asks you a specific question, you get far better results from being helpful than you do by posting forum spam that gets deleted anyway.

3- Lurk, Listen and Learn

If you’ve been around forums at all, you already know that there are often 8 to ten times more people registered and not posting than there are people who actually visit and participate.

Reading without ever posting is commonly known as “lurking”. I usually suggest that at least for the first week, you should monitor the community you wish to join in this way, just reading posts, and learning the personality of the forum you’d like to post in - this keeps you from committing any faux pas that might have you corrected by another member, or even worse, banned.

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Sometimes you’ll find a forum that is appropriate to read, but doesn’t seem like the right place for commercial posting. Or you might find that you’re there to learn and not to teach - or maybe you just don’t have the time to post as you’d like to. You can still learn a lot by being a lurker.

When lurking in forums, your primary job is to listen (figuratively speaking) and learn. Again, pay attention to questions that come up repeatedly over the course of a month or so. Be on the look out for rumored product or technology developments. Find out who is the resident expert - maybe this is the key person for an interview you want to do, or an affiliate program you can join.

The most important thing you can learn from this exercise is what annoyances your market is experiencing. If you sell cat furniture, and you find out that a common complaint is availability in remote markets, maybe you can change your shipping policy to add international ordering and increase the scope of your business.

Anywhere you can fit a solution to a problem can bring you the sales you need. You may find out that you need to change your product, to enhance it, or perhaps to take out features your prospects just aren’t interested in.

This is a good solution when you have the time to visit forums and post or read. As you become more busy, you’ll find yourself at the forums less and less as a poster, so this isn’t necessarily a permanent solution. However, if you follow these steps correctly, you’ll soon have the traffic to foster more community relations at your own site as well.

About the Author

Tinu is a website promotion specialist who posts free information on a variety of traffic tips in her blog at http://www.freetraffictip.com .

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Guest Articles: Good for Some, Bad for Others

 by: Bobette Kyle

A recent debate started me thinking about how some marketing strategies can be right for one Web site, but wrong for another depending on the site s purpose and the underlying reasoning behind the action.

If an action doesn t directly and logically plug into site goals, then there are likely more profitable ways to spend that time and effort.

Publishing third-party articles on a Web site is one of those marketing strategies that can be right for one site, yet wrong for another.

Publishing Guest Articles as a Strategy

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Publishing guest articles as one of your Web site marketing strategies can help broaden the amount and quality of content on a site, which in turn can lead to a more solid, stronger reputation. James Edwards of Umbrella-Consultancy, http://www.umbrella-consultancy.co.uk, explains:

“IMO having quality articles on your site will show that you are…someone who embraces the industry and respects the work of others. Most research scientists post links to other respected scientists work. I think it can only be good to have quality material by other people in your field posted on your site.”

Helping Web Site Visitors

Another situation where adding others articles to your site can make strategic sense is when a lot of visitors arrive looking for a solution other than the one you provide on your site. Rather than have them wander off, no closer to an answer to their problem, you can build goodwill and credibility by having articles on the Web site that give them more information.

For example, several types of people arrive at my site through the search engines:

• Some are people researching marketing consulting services.
• Some are students looking to write a paper or finish an assigned project for school.
• Some are looking for marketing software.
• Others are looking to buy printed material (e-books, templates, workbooks, etc.) in order to proceed, step-by-step, on their own.

The only ones that are going to be interested in what I have to sell are those in the last group. Instead of letting the majority of visitors go without a fight, I have articles on the site from handpicked individuals or companies.

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Those articles are chosen according to how good the quality is, how well the subject matter fits, and whether I think the information will help site visitors.

Information Sites

If a site (or section of a site) is informational in nature, guest articles can be a viable Web site marketing strategy, for several reasons:

• Repeat, purchase-related visits. A good information library can help potential customers through the decision-making process. If they find the information on your site especially helpful, they will be predisposed to coming back later, when they are ready to purchase.
• Increased Web site revenue. Publishing others work can generate more revenue for your own site. For example, when I publish a third-party article, elsewhere on the page I include one or more of the following: AdSense; an advertisement for my own products; a newsletter sign-up box; or a relevant affiliate link. That way, every path off the page satisfies one of my own goals (direct ad revenue, new newsletter subscriber, or product sales lead).
• Increased targeted traffic. Each new page of quality content has the potential to bring in a happy chunk of incremental traffic from the search engines.
• Future collaborations or other projects. An indirect benefit from publishing others articles is contact and future collaboration with authors. For example, after one author received several new sign-ups to her newsletter through an article published on my site, she contacted me about collaborating on an audio product.

Poor Fit With Marketing Strategies

For some business models, including guest articles in a list of Web site marketing strategies does not make sense. For example, it can be counterproductive to include guest articles on Web sites where the primary goal is to sell.

Service Web Sites

If the goal is to generate direct sales and leads for your own services, it doesn t make sense to dilute the message and call to action with diversions. Karon Thackston explains:

“The purpose of my site is to get those in need of copywriting services and SEO copywriting services to contact me in order to do business. People who come to my Marketing Words site, http://www.marketingwords.com, are looking for information about copywriting. They are also looking to hire a copywriter.”

Therefore, you will find only material written by Karon on her site.

Product Sales Sites

Some sites have a single goal: to sell product. Every page on the site is devoted to product descriptions or copy designed to move a visitor toward a purchase. In these cases, where the predominant call to action is “buy the product,” articles could hurt sales by diverting visitor attention away from the products.

Visit your favorite online retail sites, and you are likely to find product descriptions, reviews, photos and other product-driven content - but little or no guest articles. Their absence on many e-commerce sites is an illustration of the poor fit of such articles as a marketing strategy for those sites.

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Understanding how different techniques support, or sabotage, Web site marketing strategies can be critical to a site s success. Align your strategies with overall goals, and your business is more likely to flourish.

About The Author Bobette Kyle draws upon 10+ years of Marketing/Executive experience, Marketing MBA, and online marketing research in her writing. Bobette is proprietor of the Web Site Marketing Plan Network, http://www.WebSiteMarketingPlan.com, and Moderator for the Web Marketing topic at highrankings.com forums. Copyright 2004 Bobette Kyle. All rights reserved.

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Own eBook in 7 Days

 by: Michael Southon

Review: How To Write and Publish Your Own eBook in as little as 7 Days

Reviewed by Michael Southon

How To Write and Publish Your Own eBook in as little as 7 Days by Jim Edwards and Joe Vitale exe format, 208 pages

I was intrigued by the title of this book - writing an eBook in 7 days? But that’s exactly what Jim Edwards and Joe Vitale show you how to do.

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However, your eBook doesn’t have to be 100 pages. In fact, Joe Vitale’s best selling eBook ‘Turbo Charge Your Writing’ is only 22 pages (and 2 of those pages are order forms). And the authors give the example of someone who wrote a book just 7 pages long that sells for between $30 and $50. The fact is that people are swamped with information. So the shorter your book, the better.

Vitale and Edwards both have impressive track records in online publishing. Joe Vitale (also known as ‘Mr. Fire’) is something of a legend in the world of marketing. He has written over 12 successful books and has helped more than 200 authors to write, publish and promote their books.

Jim Edwards writes a syndicated newspaper column called ‘NetReporter.com’ and is a frequent guest speaker at national conferences on topics such as search engine traffic generation and ’shoestring’ online marketing. He’s also the author of ‘33 Days To Online Profits’ and ‘The Lazy Man’s Guide To Online Business’.

If you’re like many aspiring authors, you may have the urge to write your book first and then find out if there’s a market for it. But as Edwards and Vitale point out, that’s a formula for eBook failure.

In chapter 2 (’Setting Yourself Up for Success’) the authors show you how to identify your niche market, how to analyze their wants, needs and problems, and how to write a book that satisfies those wants, needs and problems.

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Don’t skip this chapter - it provides very detailed techniques for using keyword research to find out exactly who your target audience is and where you will find them on the Internet.

The authors’ program for writing your eBook in seven days contains some useful techniques for getting your creative juices flowing and getting your words down on paper - writing your material as a letter to a friend, and writing your sales copy first.

The chapter on ‘Formatting Your eBook Text’ contains some valuable tips, such as breaking up your text with bullets and headers. Your readers will thank you for it - one of the keys to avoiding credit card charge backs is to make it easy for your readers to absorb your information.

Chapter 10 (’How To Make Money with your eBook’) gives you some tried and tested formulas for turning your eBook into profits, such as selling the reprint rights and ‘back loading’ your eBook with your own affiliate links, joint ventures and affiliate programs.

The book also contains interviews with eight successful eBook authors, including Yanik Silver, Rick Beneteau, and Jay Conrad Levinson.

The interview with Yanik Silver is worth reading very carefully. He reveals how he made tens of thousands of dollars by setting up 3 separate profit streams in the same eBook: reprint rights, his own affiliate links and customization fees.

If you want to create your own information product, this book is definitely worth reading - you’ll find out that it’s easier than you think. You can get your copy of ‘How To Write and Publish Your Own eBook in as little as 7 Days’ at:

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http://www.freezineweb.com/7daybook.html

(c) 2002 by Michael Southon

About The Author Michael Southon has been writing for the Internet for over 3 years. He has shown hundreds of webmasters how to use this simple technique to get massive free publicity and dramatically increase traffic and sales. Click here to find out more: http://www.ezine-writer.com

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Christian Web Promotion

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Drop Shipping Your Way to Increased Sales & Profits…

 by: Thom Reece

Drop shipping, for those who are unfamiliar with it, is a system whereby you promote the products of a particular manufacturer, take orders directly, and the manufacturer/source handles all the inventory and fulfillment functions for you.

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In a nutshell, here is the drop-ship system:

==> You generate and accept the order.

==> You take your profits out of the sale price.

==> You forward the order and the wholesale cost to the drop shipper.

==> The source factory ships directly to your customer.

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No inventory cost to you.

* Substantially higher profits to you over what most regular affiliate programs allow.

* The ability to quickly set-up inexpensive, highly targeted, niche or mini-sites to test and promote diverse products.

This process has been around for years and has been responsible for many highly successful mail order dealer relationships in the past. Many of the top catalogers and other direct response marketers, have been using this system to increase profits for decades. If you have ever ordered a high priced item from a mail order catalog and been told that the product was being shipped from the factory… then you have experienced drop shipping first hand.

Drop shipping is, I believe, a virgin un-tapped storehouse of profits for todays internet marketer.

On-line directories exist which reveal essential contact information for drop shippers of over 2,000,000 products and 4,000 brands. Most legitimate drop ship sources will require that you have a state tax reseller number in order to approve you to sell their products and give you the wholesale pricing you are looking for.

Beware of any drop ship source which requires you to pay a fee in order to become a drop-ship dealer… or requires a membership. These are generally organizations which make their money selling “drop ship licenses”… and are, for the most part, scams. Legitimate drop shippers and factory sources never charge you any fees other than the actual shipping costs of the products you sell.

Another caveat… always make sure that you have a written agreement with the source factory that you own the customer! The factory or drop ship source should agree in writing not to solicit your customers in any form. This is very important to you. Your customer list is one of your most important assets. If the factory you are dealing with balks at this request… use another source who will agree.

Almost every conceivable type of product is available from a drop shipper willing to ship products in single units under your companies name. Pick your interest area… electronics, consumer products, agricultural & industrial products, office equipment & supplies, hobby gear, recreational / sporting goods, clothing, furniture, etc. The list of available products from drop shippers is almost endless.

The products actual source is invisible to the consumer. The seller (you) is able to build a database of customers that he/she owns and controls (by agreement with the manufacturer) and has all the direct marketing advantages that accompany that arrangement… while eliminating the need for maintaining expensive inventory.

This arrangement offers maximum flexibility and cost savings for the seller. If a product does not sell well online you can pull the advertising (web page or mini-site) instantly with very little cost to you outside of the actual time it took to build and test the web marketing effort. Or, since this type of page/mini-site is so inexpensive to maintain and host… you can simply leave the pages online and take whatever orders trickle through… while you move on to the testing and promotion of new drop ship products.

The manufacturer benefits from this relationship by gaining a legion of active marketers promoting their products… at little or no cost (other than those small costs involved with supporting the marketer with online marketing materials like product images, sales materials, etc).

As a marketer you are looking for several key components in developing the drop-ship relationship with a source factory or distributor:

* High Quality Products

* Blanket Product Liability Insurance (if applicable)

* A clear guarantee and return policy

* High Quality Marketing Materials … product images (gifs, jpegs, etc.), selling copy, other suitable web graphics, etc.

* A Customer Service Department that will work with you to develop the best selling situation for you.

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If you are a manufacturer seeking to expand distribution (or an inventor with a new product ) you will find the willingness to drop ship in single units will give you a strong competitive edge while you carve out increased market share at little cost.

If you are an online marketer interested in offering high profit products to your niche market (your website visitors) without incurring high front-end development or inventory costs… then drop shipping is for you.

Internet marketers are uniquely positioned to take profitable advantage of the drop ship arrangement and should give this system a serious look.

(c) Copyright 2005 Thom Reece All rights reserved

About The Author Thom Reece is the CEO of On-Line Marketing Group, a direct response marketing agency with headquarters in Hawaii. He is the creator of the Online Marketing Resource Center [ http://www.e-comprofits.com] & the major portal for the network marketing industry- MaxxMLM.com [http://www.MaxxMLM.com]. Thom can be reached by email at: thomATe-comprofits.com. onlinemktgroup@gmail.com

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Copyright 2005 Log Cabin Rustics

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Although the topic of keyword strategy and selection may appear to have been beaten to death already, it remains critical to the success of your website. Choosing the best keywords is only Phase One of the process. You must also make the most of the keywords you have.

Traffic to my log furniture site has doubled and nearly tripled in the past month and a half. Much of the credit for that success lies directly with better keyword selection and management. When I realized there was a problem with my keywords, I read every article I could find on the topic and made a number of changes to my website. And voila! Increased traffic (and sales) are the proof of the pudding for me.

Following is an overview of keyword-related steps that can send traffic to your site spiraling steadily upward:

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1.Set Your Sights on Attainable Keywords

If my log furniture site was competing for the word furniture , I would be competing with the big boys . While I hope to compete with major furniture sites someday, there is plenty of payoff to be found in niche marketing.

Overture includes a keyword suggestion tool that gives a good indication of just how competitive a keyword is. Using this tool and a general rule-of-thumb, you can target keywords that are attainable.

The number 5000 next to a keyword in Overture s search term suggestion tool means that 5000 visitors on Overture powered searches look for that term each month. Because the most popular terms are more difficult to achieve top ranking for, my website is targeting keywords in the 1000-10,000 range at the moment.

For example, the term log bed is searched for 4673 times per month on Overture-powered sites, while the term log furniture is searched for 16,909 times. My site has been hovering between the #1 and #7 spots on Google for log bed for the past month, but log furniture has been a harder nut to crack. As of this writing I am number #18 for log furniture , which is not where we want to be but a whole lot better than where we used to be.

2.Choose the Best Keywords for Targeted Traffic

As I mentioned in an earlier article, my site was originally (and accidentally) optimized so that more people searching for log cabin were finding the site than those who were looking for log furniture or log beds . We re-optimized the site in December for log beds, log furniture and Amish log furniture. After an initial drop in traffic, we have double or triple the visitors we had before not to mention a much better conversion rate.

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What search terms are the most likely buyers of your product using to scour the web? This is the million dollar question. A tool included in the live help service known as Liveperson has been helpful to us in figuring this out, as it allows us to see what search terms people are using to find us.

You may be surprised at the terms people are using to find your site. Information is power. If you find an invaluable search term that your site should be optimized for, or one that is most likely to produce a buyer, the fees you pay for a visitor tracking service such as the one included in Liveperson will be well worth the money.

3.Optimize Keywords Within Your Website

Once you have evaluated the best keywords for your website, your site must be optimized for those terms. We tried for a 5% keyword density on our website, bold-faced some of the keywords, and set them as links whenever we could.

You ll also need to revisit your title, meta and alt tags to make sure they highlight your keywords. Many SEO experts believe that the first few sentences of the text on a page should include your top keywords. These might seem like very simple steps to take, but the payoff can make the difference between being on the first page or second for your desired terms.

4.Reap Good Results with Resource Boxes

This fourth step is about links as much as keywords. Our log furniture site would not be receiving the traffic it is without a link trading and article submission campaign. We give our link partners the top terms that we want to achieve ranking for. As a result, links pointing back to our site have our top terms either right by or in the links. Take it from the voice of experience this matters. You ll also want your top terms in the resource boxes for any articles you post on the Internet.

5.Rotate Your Keywords When You Reach the Top

When you reach top status for a given keyword, go after another by changing the link or article resource text for your new set of coveted terms. That s what we plan to do for Log Cabin Rustics. Once we solidify our standing for log beds and get to the top for log furniture on Google, we plan to focus on rustic furniture a term with 17760 Overture-powered searches per month.

Only Part of the Story

We do not mean to imply that keyword selection and management is the only thing you should do to promote your site. A solid link strategy, article publicity campaign, and overall site optimization are also important factors in any successful SEO strategy.

But the importance of choosing the right terms and optimizing for them should not be underestimated. You might also want to check out Marketleap s free keyword verification tool, which reports where your website is placing on the different search engines for your keywords of choice.

About the Author

Cari Haus has been successfully selling rustic log furniture and beds on the Internet since the late 1990 s. Copyright 2005 by Cari Haus, website http://www.logcabinrustics.com/. Permission is granted to reprint this article, either online or in written publications, as long as the copyright information, this paragraph, and a link address or a link to the Log Cabin Rustics website is attached at the end of the article.

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addresses and contact them over and over again with
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But trust me: this is the only way to be in total control of
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About the Author

Milana Nastetskaya is a full time web developer and the
author of two books: “Create Your First Business Web Site
in 10 days”, and “65 Instant Web Design Answers”.
http://www.firstbusinesswebsite.com
http://www.instantwebanswers.com

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Copyright 2005 Larry Tracy

I recently posted an article titled Internet Marketing and Public Speaking: Ten Tips for When the Twain Shall Meet. One of the tips concerned a means to practice your sales presentation with a Murder Board. I received several emails requesting a fuller explanation of this practice method.

I decided to write two explanatory articles, so vital is this method to improve one s public speaking, specifically in preparing a presentation aimed at selling off-line your on-line product. In this article, I ll provide an in-depth explanation of this practice method; in the second, I ll cover the seven steps need for a successful Murder Board.

Simply stated, the Murder Board is a realistic simulation of the actual presentation to be made. Colleagues role-play the audience, asking the type of questions they believe this specific group is likely to ask. It is intended to be more difficult than the actual presentation.

If you want to become an effective and persuasive presenter to boost your on-line marketing, this realistic practice session is the most effective shortcut to speaking excellence. It allows you to make your mistakes when they don’t count, increasing the odds that you will shine when the actual presentation is made.

The Origin of the Murder Board

The term Murder Board has its origins within the U.S. military, specifically within the extensive training system of the U.S. Army. When a person has been selected to be an instructor at an Army school, he or she must go through a demanding instructor training program.

Graduation and designation as an instructor is dependent not on a written test, but successful delivery of a 50 minute class from the curriculum of the school.

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The audience for this crucible can be instructors who have gone through their own Murder Board, and are determined that this would-be instructor will experience the same frustration and humiliation they did. They ask tough, realistic, questions, the type of questions their students are asking.

At the end of the 50 minute class, the aspiring instructor gets a a thumbs up meaning he or she can now join this band of brothers and sisters as an instructor, or a thumbs-down, meaning another opportunity to go through a Murder Board.

Lessons from the Pentagon

This realistic simulation has permeated the military culture. As an example, when I ran the Defense Intelligence Agency’s (DIA) briefing team, we had three Murder Boards before the daily briefing to the Chairman of the Joint Chiefs of Staff.

The first one was at 5:30 AM, the second at 6:30 AM, the third in front of two General officers and all the analysists, one hour later. By the time my briefer or I was standing in front of the Chairman, those intense sessions had provided the right answers to virtually any conceivable question the Chairman was likely to ask.

Why have a Murder Board?

This painstaking practice session has two overriding objectives:

1. Hone delivery skills
2. Anticipate probable questions and objections so succinct, accurate answers can be developed.

Many presenters, while accepting the need to sharpen delivery skills, reject the idea of a Murder Board, confident they can anticipate the difficult questions likely to be asked, and need not practice in front of others, especially their peers. These people may actually be displaying a false bravado to mask their discomfort at speaking in front of a group, perhaps exposing their lack of skill in the presentation art, and/or their apprehension at giving a less than sterling performance in front of their colleaqgues.

They are also very mistaken. I have given more than 3000 presentations, and always find it beneficial to conduct a Murder Board before an important talk. No matter how hard we try to think of tough questions that may be asked, a little censor in our mind generally provides only questions to which we already have answers. In my executive training workshops, I always emphasize the importance of a Murder Board, and the practice presentations made by my clients are set up as Murder Boards to get them accustomed to this simulation.

I am in good company in believing that we need other minds to assist us in preparing for a sales or other presentation.. The man who possessed perhaps the greatest mind of the 20th Century, Albert Einstein, realized that even he needed help. He once said:

“What a person does on his own, without being
stimulated by the thoughts and experiences of
others, is even in the best cases rather paltry and
monotonous.”

The Murder Board is the presenter’s version of the actor’s dress rehearsal, what lawyers do in preparing a witness to face cross-examination in a trial, what the flight simulator is to the pilot.

Just as with the actor, the witness, and the pilot, this simulation permits the presenter to learn from his/her mistakes, so that the actual presentation is (1) more responsive to the informational needs of the audience, (2) answers are developed for likely questions to be asked, and (3) overall speaking confidence and competence enhanced.

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The Murder Board enables you to visualize the presentation in advance. Not only is proficiency in speaking increased by such a meticulous practice, so too is self-confidence. Public speaking ranks high in the pantheon of phobias because, in large measure, of the apprehension that one is going to be embarrassed by not being able to answer questions from the audience.

If you have been able to anticipate questions, then you can develop answers ahead of time. Think back to when you were in college or graduate school. Your GPA would probably have been higher if you could have seen the questions before the final exams. The Murder Board permits the presenter a look at the audience’s probable “exam questions.”

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The only obstacle to developing a question-anticipating simulated presentation is your imagination and willingness to take hard hits in practice so you can be more effective in the actual presentation.

About the Author

This article is excerpted from Larry Tracy s book, The Shortcut to Persuasive Presentations. Larry, a retired Army colonel, has been cited in numerous publications as one of the top presentation skills trainers in the US. His website is at top of Google for persuasive presentations. Visit it for FREE tips and additional articles:
http://www.tracy-presentation.com

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